Introducing…

We have worked on various projects whilst on the course and have always believed in the importance of a character, or persona, to drive the design. You cannot create a meaningful experience for someone without knowing whom you are designing for inside out. Through observation, interview and research we establish coherent storylines for our customers: who are they, where did they grow up, how do they take their coffee? Who do you know that is just like him or her? What would you say to them if you were stuck in a lift together?

Trip to another life

Airport Retail of the Future 2026
Live project with ARUP Foresight+Innovation+Incubation
Ana Lioshina, Alejandra Velasco, Paula Delgado, Caf Fean
course web project description


We live in a hyper-tracked environment
Shifting political boundaries cause a constant sense of insecurity
Data clouds, biometrics and scanning are commonplace
The concept of home has exploded and multiplied
Physical and spiritual enhancement is achieved through science
We seek the ultimate travel experience
Time is precious.

What if you were a fly on the wall in someone else's conversation?
What if I could live in someone else's body?

Trip to another life
Bespoke high-end service available in airports

Exclusively tailored identity adventures

Customers: royalty, celebrities, politicians, academics...

... and Veronica.








Take Place
Arts Spaces of the Future
Live project with the Arts Council
Sophie Pearce, Rachael Hornsby, Caroline Lowe, Yuval Samuelov, Paula Delgado, Caf Fean
course web project description

	The year is 2015 the rich – poor divide is stark, particularly on the periphery of new urban development schemes. London is a Mega-City, the journey to work and back is long and tiring. Working hours are on the increase, leisure is a luxury afforded to few. Introducing...TAKE PLACE – a performing arts organisation based in Elephant and Castle. The founders pf Take Place belive 'The City is a Stage'/ Our mission is to bring performance to local neighbourhoods, workplaces and commuter routes: weaving dance, theatre, musical performance into the fabric of the every-day. Pop-up performance spaces, that also function as large scale kinetic public culpture or modular street furniture, from stages where we invite artists to work with the community to put on shows. These new performance spaces become vibrant community destinations. The local community and council are involved in critical decisions regarding both the structure and the content of the programme. A rpbust organisational infrastructure ensures consistent flow of performances. Open theatre structures function as destinations in themselves, even when there is no performance.