We are developing a methodology that uses the performing arts to test future-based scenarios in retail environments. It is proposed that Harvey Nichols will be the stage and testing ground.Shop:play will be co-written with the client, staff, customers, and actors. It will be staged using performance and improvisation techniques to combine user narratives and expert retail forecasts.
The ‘performance’ will be site-specific and open-ended responding to the physical space, the shopping culture and consumer expectations. We will mix fact and fiction in order to provide an exceptional shopping experience for the customers and the client. The play will enable us to envision and evaluate the potential impact of socio-economic, technological and environmental changes that are forecast to completely transform our lives.
No comments:
Post a Comment