Cast - Paula Delgado - Meaningmaker

Paula Delgado

Paula trained in Product Design at College of Architecture, Lisbon in 2003.
She undertook a six-month internship working on a sustainable design project based in East Timor. She moved to London where she worked as an interior designer for Lumsden Design Partnership before joining MACPfNE in 2006. She currently works for Event Communications as an exhibition designer.

Cast - Caf Fean - Meaningmaker

Caf Fean

Caf graduated from The University of Sheffield in 2002 with a BA Hons in English Literature and French. Since joining the course she has worked for Ove Arup’s Foresight+Innovation+Incubation team in the capacity of concept and experience designer and has facilitated workshops on future casting projects.

Cast - Ruth Briones - Director

Ruth Briones (Workshop Director)

Ruth trained in Advertising and Public Relations in Spain (2004) and worked as a journalist for Diario de Pontevedra, from 2002 to 2004. Co-founder and director of Quartoescuro Productions, her expertise ranges from director, scriptwriter, actress...to scenographer, graphic designer and press director.

Cast - Rakhi Rajani, Facilitator, Jim // Team Green

"My name is Rakhi Rajani
I have a background in Psychology, Computing and User Experience
My interests are mind, body, behavior, interaction and engagement
I'm involved in this project to facilitate the creation of new shopping experiences
I see it evolving into an interactive way to generate new concepts"

Cast - Kim Patrick, Facilitator, Sandra // Team Orange

Kim Patrick

"I graduated with a BA in English from Royal Holloway. I specialise in experimental poetic practice on and off the page. I joined MACPfNE as a writer and map stories onto spaces for commercial and arts projects. I think Shop:Play introduces a new platform for exploring retail environments - I think the element of play will prove to be the driver of change."

Cast - Susanne Buck, Facilitator, Ada // Team Yellow

Susanne Buck

"Before Starting the MA Creative Practices for Narrative Environments at St Martins, I worked at the Science Museum as part of the Visitor events team where I interpreted objects and scientific theories for children and families through workshops, object handling and lecture theatre shows. I have also developed and facilitated events at the Dana Centre, the Science Museum's venue for adults to take part in innovative discussion on Science, Technology and Culture. I have a background in Graphic design and communication and currently work as a freelance facilitator for the Transport Museum's educational events."

Cast - Alejandra Velasco, Facilitator, Andi // Team Blue

Alejandra Mora Velasco

Training: Technical Museum Studies, BA History of Art
Background: more than 15 years in the museum world,
doing research, writing, organising exhibitions,
academic and artistic events.
Interests: the development of the Mexican cultural
industry through its identity
Why am I involved: I found the matrix-persona-scenario
method very useful to hear the voice of the
audience-users-customers to make decisions towards
the services, products and experiences to offer in the
future.
Where I see it going: to provide ideas and content to
make the retail industry more human.

Cast - Chloe Metcalfe, Actor, plays Sandra

Chloe Metcalfe

"I graduated from Drama Centre London in September 2006, with a postgraduate degree in Acting. The course involved placements and performances at Shakespeare's Globe and the Vakhtangov Institute, Moscow.
I was immediately excited by the intended audience / actor interaction within the project, and the amount of in-depth character exploration this would demand.
I'm excited by the spontaneity of the project, and in discovering where each exercise and improvisation leads the characters and subsequently informs and develops the project and the idea of the shopping experience as a whole."

Cast - Marcus Charles, Actor, plays Jim

Marcus Charles

"I am passionate about words, movement, song, mutual gazing, making the invisible visible, nature and food.
I trained at Stuttgart School of Speech and Drama. With Yuri Vassiliev of the Academy St. Petersburg and at Drama Centre London.
The concept ‘Narrative Environments’ attracted me.
Answers to anything are revealed most effectively through narratives."

Cast - Maddy Carrick, Actor, plays Ada

Maddy Carrick

"I have recently graduated from Drama Centre London where I spent one year training on the inaugural Masters' in European Classical Acting. My course was split between three learning centres - Drama Centre London, Shakespeare's Globe and the Vakhtagnov Theatre Institute, Moscow. Parts played include Yelena (Uncle Vanya), Rosalind (As You Like It) Mrs Linde (A Doll's House). Previous to Drama Centre I completed my BA in English and Drama at Royal Holloway, University of London and spent a year at New York University and David Mamet's Atlantic Theatre Studio, New York. I am keen to be involved in this project and looking forward to creating an exciting, intense and whole character and placing her in different environments."

Process: Script of the Workshop

Script of the Workshop

PRELUDE_____________________________________________________

Cover Slide

A – ABOUT US, MACPfNE and THE PROJECT (Speakers: Caf & Paula)

Who we are:
Paula and Caf, Background, perspective

The course:Stories in spaces through collaboration…
Exhibition design … retail
The Project:
SHOP:PLAY
Slide - Research question: Can Performance Test and Encourage Innovation in Retail?
We are developing a new design methodology that will borrow from performance, scenario building and Narrative Environments to develop new retail experiences. By focusing on character-driven design, behaviours and Drivers of Change (Arup, 2006) we believe we can understand better the consumer and then develop captivating experiences in retail environments.

Slide - Plan of the project

What we’ve done:
Research
To complement traditional research methods such as desk research, interviews, market analysis, etc, we went under cover and worked as shop girls, tested the space and people’s reactions to us in different guises, analysed behaviours and body languages to inform our design. We establish an understanding of:
◊ The intended and perceived narratives of our retail focus – department stores – and of our “guinea pig” Harvey Nichols (the brand and their flagship store at Knightsbridge, London).
◊ The business environment and relevant (Social, Technological, Economical, Environmental and Political) trends.
◊ Identify current customers and emerging/potential customers.

The workshop in the context of our project:
We are now in the design stage and this workshop is its first phase. We want to use this time to come up with new, meaningful and exciting retail experiences with your help.

What we want (our expectations):
The three outcomes of this workshop are:
1- Develop interesting retail solutions
2- Gather feedback
3- FUN!!!

What next?
In the second phase of the Design stage we will use design concepts developed today to design an event to be held in real time – Thinking outside the box then going back into the box.
…………………………………………………………………………………………………………………


B - WHO ARE YOU? EXPECTATIONS?
Note responses on the board
Know the participants. Get them involved.
…………………………………………………………………………………………………………………

C - THE WORKSHOP PLAN (TODAY’S PROGRAM) Introduce Ruth (Speaker: Ruth)

Slide - Plan of the workshop

Act I (1hour)
GET TO KNOW YOUR CUSTOMER
We will split into four groups and get to know the customer.
Objective: get to know your customer and the world s/he are living in. So you can afterwards design a retail experience for him/her.
After this exercise your new friend will go off stage.

First Interval (15 minutes)

Act II (1 hour)
DESIGN A NEW RETAIL EXPERIENCE
Based upon the customer profile developed in the last act, design a new retail experience for them.

Second Interval (15 minutes)

Act III (40 minutes)
SHOP:PLAY
We will watch the customers reacting to the retail experiences designed. Comment and even improve them ‘on the spot’.
– The End -

EPILOGUE
Feedback moment: your thoughts, what met or exceeded your expectations.
…………………………………………………………………………………………………………………

D - THE TIME AND SPACE: FRAMING THE FUTURE & LOCATION (Speakers: Caf & Paula)
Before we start we would like you to consider two things: time and location.

The Time – imagine the World in 2027

Slide Newspapers – current topics.

Thinking about the future. Creating scenarios. How?
Consider key factors that you can recognize today. Push them and imagine what the world would be like. What would you design if London were a tropical paradise?

To help us consider these factors, we will use these cards developed by Arup – The Drivers of Change (2006) and the STEEP.

Slide Newspapers with the cards.

Why Scenario Building? By using these methods we can design contingencies plans (e.g. last summer in London) or be ahead of our time (e.g. Ipod’s. Predicting a trend, wearable computing).


The space – imagine Harvey Nichols in 2027

Slide narrative map of HN Brand. History, Location, ideas, competitors…
Slide of images (Flickr, shop window Thomas Heatherwick). comments

About department stores:
The place where it all started (e.g. the pricing), the place where can all change.
This XIX retail concept that faces serious challenges (closing down, e.g. Macy’s, New York):
Diversity: a virtue or a problem? (e.g. Fortnum & Masons, London)
Location: justifying the rent. (e.g. Liberty, London)

About Harvey Nichols: a brand with a narrative that needs constant care and strong competitors (location, Knightsbridge, London). The challenge – keep the high-profile, the cutting edge narrative, keep up with the competition. How? Innovating. By challenging the rules. By establishing new ones.

Do you have any questions?
…………………………………………………………………………………………………………………







E - INTRODUCING THE CUSTOMERS (Speakers: Caf & Paula)

…and these are our customers.

Ada introduces herself. Then Jim, Sandra, Andy. The actors rise from the audience, present themselves briefly, I am… I do this… and sit back down.

The groups and booklets
Draw the audience’s attention to the booklets (the coloured sticky dot).
Introduce the facilitators, one by one.

Facilitators stand up when named, look round at team, and guide them to workspace via coffee if needs be, grab coffee and join group.

Good work and enjoy!
---------------------------END OF PRELUDE-------------------------------------------


Act I
GET TO KNOW YOUR CUSTOMER

Facilitators and participants gather in their area.

Introduction moment – Name and background.

A letter is handed to you by Paula/Caf/Ruth/observer.

Hand this to one of your team or read it yourself.

First letter from Meaningmakers
(containing Drivers of Change and Briefing)

Thursday, 22nd February, 2007

Your mission:

Get to know Andi and build the world he is living in. In this game you, collectively, are The Matrix and Andi is Neo. By the end you will know Andi’s needs, desires and frustrations. This knowledge will take you to the next stage, where you will design a retail experience for him.

To help you understand this world you shall consider these key factors, which influence his world (Drivers of Change). These will act as catalysts to guide you through the game play.

RULES OF THE GAME

You can ask Andi different questions, about needs, desires, frustrations:

e.g. Do you like ice cream?
What’s your favourite season of the year?
Do you have a close relationship with your mother and father?

You can also provide him with a situation/ scenario:

e.g. Let’s consider that London is flooded because of Global Warming: What do you feel about that?
The questions should explore Andi’s feelings: you are the scenario builder – not Andi.

Keep the narrative thread: if your team has found that Andi has a girlfriend, you cannot undo that part of Andi’s life.

You have one hour to complete this task.
Trust your team and push your ideas.
Good luck.

Facilitator:
Ask if everyone is clear about what we have to do. Reassure them that this is a learning process. Caf, Paula and Ruth will help you, if you need us to.

Invite the Customer to join the group.

Start question session.

Note key behaviours, needs, desires, frustrations on the board.

The Actor will go off stage by the end of the exercise.

…………………………………………………………………………………………………………………

Interval of 15 minutes

…………………………………………………………………………………………………………………


Act II
DESIGN A NEW RETAIL EXPERIENCE

Reconvene

Facilitator: Welcome again. Go over key points about ‘what we know about Andi’


Second Letter from Meaningmakers

Welcome back team Blue.

Congratulations on your good work in the first session. We have been watching your progress and are excited about this next stage.

Your second task: to design a new retail experience for Andi that will then be shown to everyone in the third act. Bear in mind that this takes place in his world. The experience is provided by Harvey Nichols.

You have one hour to complete this task.

Best of luck.
Meaningmakers

What do you think about the customer?

What do you think about the space?

Move on to designing retail experience.

KEEP IN MIND you need to agree how you will represent your five minute long scenario: narrated, acted, facilitator presents/ directs actor.
…………………………………………………………………………………………………………………

Interval of 15 minutes

…………………………………………………………………………………………………………………

Act III
SHOP:PLAY

The Actor will react to the experience that the group designed.

5 minutes - play
Everyone watches the customers reacting to your designed retail experiences.

Facilitator: You can narrate the experience to the actor or you (and your group) can act the experience with the actor (improvisation).

5 minutes – feedback from audience

-END-
…………………………………………………………………………………………………………………..

EPILOGUE

(Speakers: Caf and Paula)
Meaningmakers refer back to the flipchart of expectations

Feedback moment: your thoughts, what met or exceeded your expectations.

THANK YOU!!!!
----------------THE END----------------------------------

Process: Designing the People

In each group there would be:

1 Actor
1 Facilitator
4-5 Participants

We allocated colours (sticky dots) to each group.

At the event itself, the number of people in each group was bound to vary.

Obervers

Caf, Paula and Ruth to act as observer/ coordinators.

Pernille Hansen: photography and observation.

Jeffrey Koh: audiovisual recording.

We also had two people from Central Saint Martins Design Laboratory come to document the workshop.

We tried to ensure that a balance of retail expert - designer - customer was present in each group.

Jim - Actors Brief

Sandra - Actors Brief

Ada - Actors Brief

Andi - Actors Brief

Process: Designing Actors Briefs

Character Sketches

We used the Harvard Scenario Building method to begin to frame our characters, but soon found that these characters were better suited to departments (menswear, womenswear, food, travel) than the quadrants we'd identified (personal: impersonal service, time: no time)


The characters were fleshed out, as we fed in certain trends we wished to explore: multiple households, androgyny, the grey pound, conscientious consumption, travel. The desk and live research we had undertaken also informed this part of our design process. An element of each character is drawn from life: Andi was spotted on a bus, Ada at a dinner party, Sandra through work experience, Jim through friends.

The briefs themselves vary in content. We wanted to test different briefing methods to compare results. An actor often gets very little guidance as to their character's traits: sometimes just a one-liner in a play. In this case, some we felt may have been over-written, but we trusted that the actor would interpret it correctly given the appropriate direction.

In order for a character to exist he/she also needs a world to live in. We used ARUP's Drivers of Change cards to brief the actors on their various worlds.

The actors were briefed approximately ten days prior to the workshop.

Interval

Meeting with Alan Dunnett, Course Director MA Performance, Drama Centre London

Meeting at Southampton Row, 5 February 07

Present: Caf Fean, Paula Delgado of CSM’s Creative Practice for Narrative Environments; and Alan Dunnett, Course Director, MA in Performance

Proposed collaboration between the 2 courses:

Caf and Paula have generated a project called

SHOP:PLAY

A shop needs to be more than a shop. Shopping is entertainment. A shop assistant is a performer but this is a project which goes beyond individual performance and looks for a larger experience which brings more meaning to a shop.

The actors will invigorate the space. The MAP students’ powers of concentration and ability to sustain low-key behavioural characters will be drawn on, as well as their devising experience.

There will also be a collaboration with set designers and scenographers.

C and P believe in character-driven design. How does a character feel in a space?

The schedule would as follows:

1.
pre-meeting – Caf and Paula with one or two MAPs who might be interested in
a more controlling, responsible role. To occur before 22 Feb.

2.
22 Feb workshop, 2 till 6 at the Innovation Centre. Any MAP student welcome. Would be participants (in focus groups) at this time rather than acting. They will send invitation – RSVP.

3.
2 hour meeting with everyone who is interested, in the week of Mon 19 March.

4.
Work starts in April and goes on till June when will be a showing on June 13. Commitment tbc in March (C and P will probably come to the Curzon Soho showcase) but maybe half a day per week for duration. Hoping for a minimum of 5 actors. It is possible a professional client will come on board. Otherwise, guerrilla tactics.


Noted by Alan Dunnett 5 Feb 07


Meeting with Jan Spoczynski, Set Designer, Art Director

Meeting with Ken Hollings, Writer, Broadcaster, Critic

Meeting with Andrea Cusumano, Performance Artist

Act II - SHOP:PLAY, the workshop

We have invited a select group of retail experts, designers, shoppers and retail staff to SHOP:PLAY, the workshop. The workshop steps are outlined below.

We will work with four actors, who have been given customer profile character sheets to work up into believable characters. These characters will interact with the workshop audience, and new retail scenarios shall be developed.

This workshop helps to test whether performance can test and encourage innovation in retail.

Findings shall be documented here.

Act I - research, completed 9 January 2007

WORK IN PROGRESS SHOW

On 9th January we held a show in tandem with MA Industrial Design and MA Textiles Futures at the college.

Over the past few weeks we had been working towards establishing the perceived narrative of Harvey Nichols.
We approached the show as a performance in itself. We both dressed up as shopgirls, and asked our audience what they thought of Harvey Nichols: had they ever been? If not what would they imagine they might buy there?



By approaching the show in a playful manner and playing with the language of performance we opened up a new space for interaction. Each visitor to our 'shop' received a receipt and a business card, stamped, plus a copy of what they'd told us (we used a carbonated receipt book to take notes and sketches). These receipts were then attached to a shop dummy: creating a garment of research.




PERCEIVED NARRATIVES OF HARVEY NICHOLS
taken from the work in progress show

(Spike and Antonia, MACPNE)
Absolutely Fabulous: they talk about it all the time.
You must have to have some money to go there.




(Angelika)
I went there once during the holidays, I was in a rush. I like to browse once in a while. I like the lights. Harrods is like a theme park: over the top.

(Satoko)
Yo Sushi is better there than anywhere else in London. Yes, I've been there. I don't like it very much. It's a confusing space. Doesn't make me feel like going upstairs. I've been five or six times.

(Momoko)
Very expensive. Can't go all the time. I never buy food there, it's entertainment: shopping as entertainment. Not just shopping as shopping. I have bought things there, but only on sale. The shoes are quite good! Harvey is just a box with a lift. Much easier to navigate than Harrods.

(Steve Lea)
Been there less than five times. Very much the same as any other department store. Went there to look at shoes for girlfriend: there was a story to the shoes. They were designed by Rem Koolhaas. Some story about losing a woman, he designed the shoes to win her back.

What kind of performance would suit Harvey Nichols?

An experience in a gallery is entirely different to one in a store.

(Yuval Samuelov)
Yes I've been there, we did a project on it. My impressions: over-estimated as a space and an experience. It's not so unique. It has a vast, well curated collection. I can't buy there, I feel uncomfortable. If someone has money, and is into brands perhaps it's convenient, not intimidating. I find it a bit posh. I hate the basement floor.

(Jeffrey)
Never heard of it, I have been outside so I have a general impression of it. Familiar view of London, design and displays struck me. Felt like a regular department store. I imagine they sell the same as everywhere else. Imprints the 'old way' of shopping: doesn't appeal to me, perhaps it's somewhere to go with your grandparents to buy a present.

(Alex Spyropoulous aka Carlos Montana)
Never been. Some people in our class did a presentation on it. It's West. Central. People who go there are probably rich bitches. We have to be more extreme. Design and play more with the environment. Create a module. Set some basic rules: strict rules at the end. Look at collaborative novels online.

(Kevin Flude)
Curator and Lecturer.
Balconies, escalators, you can look down between and through to other floors. I don't enter it: it's a forbidden zone, which I have no desire to go into. I now have a vague interest to go inside due to your project. Window displays. They sell fashionable womens clothes for people with lots of money. Test methods of selling and guage customer reactions.

(Patrick Swindell)
Student and Teacher.
Can't remember... Absolutely Fabulous. Went into Selfridges once, a most traumatic experience. Won't be going back. Much easier if there were just a shop for jumpers. I rarely shop. Jeans... jeans shops. I don't know. Reasonably well-off people I imagine shop there. People treat the whole thing as a catwalk. Just look at Oxford Street. The Clothes Show did a thing up in Birmingham. You got a barrage of teenage girls marching up and down the high street, trying to get scouted.

(Kate Masters)
Nurse
Ladies that lunch. Don't like to shop. I do quite like Selfridges - there was a liqueur thing, looked like a laboratory, you could mix and match. Something a bit more interactive. I like markets, I hate hassle. I hate Harrods: they look at you like you're scum.

(Louise Fean)
Never been to the London one: had a traumatic experience in the one in Leeds.
Burberry scarf - £300. Tropical fish in the make-up counter.

(Sophie)
Online gaming and sports account executive
Dislike the toilets: you get lost, takes forever to find.
I occasionally shop there, though it is a little out of my league. Gorgeous clothes. Dickens and Jones. The environment is interesting, went to Liberties two years ago and was immediately hit by the gorgeous scent: perfume.
Theatre and Retail: what do you think? Would it excite or scare the customer? It would work. Selfridges only appeal to a particular audience.

(Henri)
Art Director
I prefer Harvey Nichols to Selfridges. It's smaller: I get panic attacks in Selfridges! Airy up at the top. I don't tend to buy, I browse , go to the cafe but not for inspiration! Mum took me to the cafe - I can only go if I'm working. Performance space: the cafe would be a good space.
The basement has potential: like a mouse trap.

(Rebecca)
Art Director, Momentum Experience Marketing
Do a lot of retail stuff. Different use of interaction. Looking at the psychological aspect. Are you finding the identity of Harvey Nichols? Come in, put above rest compared to competitors, communicate to the public in a different way - bring theatre and interaction. Not just customer service. How would you adapt the narrative for a target audience?
Incorporate the audience in the story-build. Will it be an aggressive event, or more of a gallery shop experience?
Harvey Nichols is in a position to dictate the floor. Needs its identity and brand communicated back again. Perhaps the audience should be considering "Is that the right place for me?"
It makes the moment of exiting the store just as important as coming in.

(Andy)
Director, Momentum Experience Marketing
What made Harvey Nichols a destination doesn't exist anymore: there's been a change in consumption. During the 80s and 90s it was at its cusp. Selfridges offers a better retail experience. They do luxury or normal retail. Mix and match or pick-and-mix retail.

(Lucy Swift)
Head of Communications, Architecture practice
Harvey Nichols is a shopping emporium. It's a department store for the upper classes. Touristy (though that's more Harrods, they get the knock-on). It's not in my neighbourhood. I used to work at the V&A, I'd buy clothes, tights on my lunch break. My favourite department store is John Lewis: I love it. You can get everything in the store and you can always approach them. They (department stores) are theatres to shopping.
Look at "Fashion in Motion" at the V&A.

(Rory Edwards)
IT Technician
I've been to the Harvey Nichols bar, and the food part, wanted something to eat and happened to be in the area. This sparks a lot of ideas.

(Aoife Yourell)
TEFL Teacher
I've passed by and stared at the windows: they're amazing. Very eye catching. Never been inside.

(Val Palmer)
Senior Lecturer
I've been to Harvey Nichols three times: I find it intimidating in terms of cost, elitist. I liked the food hall best, more accessible. Good attention to detail, smart and polished. I like John Lewis infinitely more. Trades on its name, packaged exclusively but infact it is the most successful department store because of its customer service. Reliable and not snotty. Harvey Nichols trades on its name and connections, but has a disappointing offer.

(Tim Beaumont)
Student
I hate going shopping with other people. I've not been to Harvey Nichols. It's a big department store. My sister did work there once as a caterer, there was a show. She was giving out wine etc. I went sports clothes shopping about two years ago. Football boots from JJB sports. Only go for sports stuff. Go in, pick up the thing. I don't hate it, but would rather get it over and done with.

(Vanja Merrild)
Account manager
People who go there call it Harvey Nics. It's a posh warehouse. I've been to Liberty's and Harrods, it can't be much different - same concept. No idea what I'd buy there, I like Harrods for food for my mum.

(David Lau)
Student
Yes, I've been. Eight times in my life. Food: Christmas Hamper. General impression: well organised, good select range of items. Not a place you browse. You know what you want to get. Reliable. You expect high-end. Reflected in the brands as well. How's the one in Birmingham doing?

(Dan Lewis)
Electrician
Go to Harvey Nichols twice a year. Clothes for myself and the lady. I like it because you have all the stuff in the same place: a wider range because it's a larger shop. I go to John Lewis for the same kind of things. Buy huge amounts at once. I've never really noticed the other customers. Go in, head down, get what you want and go. If it were more interactive I would notice more.

SHOPGIRL EXPERIENCE




Caf worked as a shop girl over the Christmas break, to experience the shop drama first-hand. We presented a culmination of our research which included site visits, desk research and internet trawling at the work in progress show.












BRAND FANS AND DUBAI

We use Flickr as a trendwatching site. By looking at the various comments streamed underneath an image you are able to capture a different angle on the perception of your brand.

Prelude: the proposal

SHOP:PLAY
We are developing a methodology that uses the performing arts to test future-based scenarios in retail environments. It is proposed that Harvey Nichols will be the stage and testing ground.

Shop:play will be co-written with the client, staff, customers, and actors. It will be staged using performance and improvisation techniques to combine user narratives and expert retail forecasts.

The ‘performance’ will be site-specific and open-ended responding to the physical space, the shopping culture and consumer expectations. We will mix fact and fiction in order to provide an exceptional shopping experience for the customers and the client. The play will enable us to envision and evaluate the potential impact of socio-economic, technological and environmental changes that are forecast to completely transform our lives.

Introducing…

We have worked on various projects whilst on the course and have always believed in the importance of a character, or persona, to drive the design. You cannot create a meaningful experience for someone without knowing whom you are designing for inside out. Through observation, interview and research we establish coherent storylines for our customers: who are they, where did they grow up, how do they take their coffee? Who do you know that is just like him or her? What would you say to them if you were stuck in a lift together?

Trip to another life

Airport Retail of the Future 2026
Live project with ARUP Foresight+Innovation+Incubation
Ana Lioshina, Alejandra Velasco, Paula Delgado, Caf Fean
course web project description


We live in a hyper-tracked environment
Shifting political boundaries cause a constant sense of insecurity
Data clouds, biometrics and scanning are commonplace
The concept of home has exploded and multiplied
Physical and spiritual enhancement is achieved through science
We seek the ultimate travel experience
Time is precious.

What if you were a fly on the wall in someone else's conversation?
What if I could live in someone else's body?

Trip to another life
Bespoke high-end service available in airports

Exclusively tailored identity adventures

Customers: royalty, celebrities, politicians, academics...

... and Veronica.








Take Place
Arts Spaces of the Future
Live project with the Arts Council
Sophie Pearce, Rachael Hornsby, Caroline Lowe, Yuval Samuelov, Paula Delgado, Caf Fean
course web project description

	The year is 2015 the rich – poor divide is stark, particularly on the periphery of new urban development schemes. London is a Mega-City, the journey to work and back is long and tiring. Working hours are on the increase, leisure is a luxury afforded to few. Introducing...TAKE PLACE – a performing arts organisation based in Elephant and Castle. The founders pf Take Place belive 'The City is a Stage'/ Our mission is to bring performance to local neighbourhoods, workplaces and commuter routes: weaving dance, theatre, musical performance into the fabric of the every-day. Pop-up performance spaces, that also function as large scale kinetic public culpture or modular street furniture, from stages where we invite artists to work with the community to put on shows. These new performance spaces become vibrant community destinations. The local community and council are involved in critical decisions regarding both the structure and the content of the programme. A rpbust organisational infrastructure ensures consistent flow of performances. Open theatre structures function as destinations in themselves, even when there is no performance.

Entry

This blog shall read as a story, or a theatre piece, or a playwright’s scrap book.
All that we write here will demonstrate the process of our work, which takes place in stages, with dramatic high and low points, some more stuffy bits, some random twists and turns.
Relax, enjoy and observe. Please comment and join the discussion, this is, after all, an open source notebook.