Cast - Paula Delgado - Meaningmaker

Paula Delgado

Paula trained in Product Design at College of Architecture, Lisbon in 2003.
She undertook a six-month internship working on a sustainable design project based in East Timor. She moved to London where she worked as an interior designer for Lumsden Design Partnership before joining MACPfNE in 2006. She currently works for Event Communications as an exhibition designer.

Cast - Caf Fean - Meaningmaker

Caf Fean

Caf graduated from The University of Sheffield in 2002 with a BA Hons in English Literature and French. Since joining the course she has worked for Ove Arup’s Foresight+Innovation+Incubation team in the capacity of concept and experience designer and has facilitated workshops on future casting projects.

Cast - Ruth Briones - Director

Ruth Briones (Workshop Director)

Ruth trained in Advertising and Public Relations in Spain (2004) and worked as a journalist for Diario de Pontevedra, from 2002 to 2004. Co-founder and director of Quartoescuro Productions, her expertise ranges from director, scriptwriter, actress...to scenographer, graphic designer and press director.

Cast - Rakhi Rajani, Facilitator, Jim // Team Green

"My name is Rakhi Rajani
I have a background in Psychology, Computing and User Experience
My interests are mind, body, behavior, interaction and engagement
I'm involved in this project to facilitate the creation of new shopping experiences
I see it evolving into an interactive way to generate new concepts"

Cast - Kim Patrick, Facilitator, Sandra // Team Orange

Kim Patrick

"I graduated with a BA in English from Royal Holloway. I specialise in experimental poetic practice on and off the page. I joined MACPfNE as a writer and map stories onto spaces for commercial and arts projects. I think Shop:Play introduces a new platform for exploring retail environments - I think the element of play will prove to be the driver of change."

Cast - Susanne Buck, Facilitator, Ada // Team Yellow

Susanne Buck

"Before Starting the MA Creative Practices for Narrative Environments at St Martins, I worked at the Science Museum as part of the Visitor events team where I interpreted objects and scientific theories for children and families through workshops, object handling and lecture theatre shows. I have also developed and facilitated events at the Dana Centre, the Science Museum's venue for adults to take part in innovative discussion on Science, Technology and Culture. I have a background in Graphic design and communication and currently work as a freelance facilitator for the Transport Museum's educational events."

Cast - Alejandra Velasco, Facilitator, Andi // Team Blue

Alejandra Mora Velasco

Training: Technical Museum Studies, BA History of Art
Background: more than 15 years in the museum world,
doing research, writing, organising exhibitions,
academic and artistic events.
Interests: the development of the Mexican cultural
industry through its identity
Why am I involved: I found the matrix-persona-scenario
method very useful to hear the voice of the
audience-users-customers to make decisions towards
the services, products and experiences to offer in the
future.
Where I see it going: to provide ideas and content to
make the retail industry more human.