Cast - Alejandra Velasco, Facilitator, Andi // Team Blue

Alejandra Mora Velasco

Training: Technical Museum Studies, BA History of Art
Background: more than 15 years in the museum world,
doing research, writing, organising exhibitions,
academic and artistic events.
Interests: the development of the Mexican cultural
industry through its identity
Why am I involved: I found the matrix-persona-scenario
method very useful to hear the voice of the
audience-users-customers to make decisions towards
the services, products and experiences to offer in the
future.
Where I see it going: to provide ideas and content to
make the retail industry more human.